We value community.

In-Dey-Go was born from a strong belief in community, which is why we offer our support to community groups whenever possible.

We donate to charity.

Our goal is to donate 1% of our sales to charity. To date, we are proud to say that we have donated over $60,000 to various non-profit organizations.

We take pride in our work.

At In-Dey-Go, we take pride in knowing that selling our products is stress-free and profitable for groups who need to raise money.

We are proudly Canadian.

In-Dey-Go is based out of Canmore, Alberta, Canada. We use Canadian ingredients, sourcing local suppliers whenever possible, to make our goods. It doesn’t get more Canadian than this!

We embrace hard work.

In-Dey-Go has been in business since 1996, and we have sold over 15 million cookies! Put them end-to-end and the cookies stretch for more than 750 km!

We uphold quality.

We specialize in making Gourmet Cookie Dough, Gluten-Free Cookie Dough, Dry Cookie Mix, Muffin Dough, Ready to Eat Cinnamon and Sticky Buns, Beef Jerky, Coffee & Tea, All Natural Cookie Dough for Dogs and Harvest Bundles for groups who are looking for excellent fundraising products.

We provide unmatched service.

We offer our services to groups throughout Canada. Our In-Dey-Go products have been delivered as far north as Nunavut and as far east as Halifax, Nova Scotia. The support you will receive will be exceptional. Our goal is to make your life easier while ensuring your fundraising efforts are successful and lucrative.

We are tenacious.

We have been in the fundraising business for 20 years and are still going strong.

We offer simplicity.

We strive to ensure that your job as a coordinator is as simple as possible. We will guide you through every step of the process and provide you with all of the necessary paperwork, including step-by-step instructions.

We grow together.

Our mission is clear—we want you to succeed. By providing delicious products and easy to run campaigns, we are confident that you will reach your financial goals and have fun in the process.

Are you ready to begin your fundraising campaign with In-Dey-Go?

For a limited time, In-Dey-Go is offering an exclusive offer for fundraising coordinators looking to run a successful holiday campaign.

At no additional cost, you will receive:

• One ebook including tips, tricks, and tools to help support your fundraising efforts
• Social media and email templates for increased sales
• One webinar with a question and answer period
• Digital and print copies of all support documents

For more information or to register, please email Karla Helm at karla@indeygo.com.

Fundraising companies are excellent sources for your fundraising campaign. However, choosing a fundraising provider can be stressful. There are many companies out there, and they often offer similar product lines and merchandise.

While it might seem like all providers are created equal, they are not. In fact, the company you choose to work with will play a pivotal role in determining the success of your fundraiser.

At In-Dey-Go, we provide tremendous opportunities for schools and other organizations to raise funds quickly and easily. Groups can make an average of $1500–$2000 by running a program for 10–14 days!

Why should you choose In-Dey-Go?

• We are aware that cookie dough is a top fundraiser for schools. Therefore, we offer cookie dough that meets the Choose Sometimes rating from the Alberta Nutrition Guidelines for Children and Youth.
• We offer healthy products that meet many provincial nutritional standards. All of our cookie dough, muffin dough, and dry cookie mixes are made with non-hydrogenated ingredients. Our muffin dough meets the Choose Most category of the Alberta Nutrition Guidelines for Children and Youth. Furthermore, all of our products are made in a peanut-free facility.
• We are with you every step of the way. In-Dey-Go supplies your group with all of the necessary tools for running a campaign. Our website is designed to make your job as hassle-free as possible by providing clear guidelines.
• We are here for support. We know that being the fundraising coordinator is often a thankless job and we are here to help you reach your fundraising goals and to make life as easy as possible for those that hold the position.
• We offer convenience. Once you have placed an order, we will deliver your products directly to you on a day that works best for your group. We also offer free shipping.
• We offer additional services. Take advantage of our complementary online estore service to help boost campaign sales.
• Our products are easy to sell and can be shipped across Canada. People love buying In-Dey-Go products. Just ask Pat!

“The kids loved selling the cookie dough and moms are now asking when they can buy more! This was the best fundraiser we have done, and we look forward to doing it again.”
– Pat At Lawrence Grassi Junior High

Get started on your In-Dey-Go fundraiser today!

For a limited time, In-Dey-Go is offering an exclusive offer for fundraising coordinators looking to run a successful holiday campaign.

At no additional cost, you will receive:

• One ebook including tips, tricks, and tools to help support your fundraising efforts
• Social media and email templates for increased sales
• One webinar with a question and answer period
• Digital and print copies of all support documents

For more information or to register, please email Karla Helm at karla@indeygo.com.

Many schools rely on fundraising to supplement school budgets, pay for equipment and supplies, and fund events. However, with the rise of childhood obesity, schools are rethinking their fundraising campaigns and searching for healthy fundraising alternatives.

In-Dey-Go Fundraising provides excellent opportunities for elementary, junior, and senior high schools to raise funds quickly and easily. In response to the trend towards healthy school fundraising, In-Dey-Go has invested over $125,000 in developing new recipes to meet the healthy school fundraising guidelines.

If your school requires that you meet certain guidelines, it is best to choose from our school-friendly line-up. We offer products that meet the healthy school fundraising guidelines, including our Cookie Dough, Muffin Dough, Beef Jerky, Coffee and Tea, and select locations can enjoy our Harvest Bundle fundraisers.

Ready to Get Started?

It is never too early to start planning your next fundraising campaign. For a limited time, In-Dey-Go is offering an exclusive offer for fundraising coordinators looking to run a successful fall campaign.

At no additional cost, you will receive:

• One ebook including tips, tricks, and tools to help support your fundraising efforts
• Social media and email templates for increased sales
• One webinar with a question and answer period
• Digital and print copies of all support documents

For more information or to register, please email Karla Helm at karla@indeygo.com.

October–December are the biggest fundraising months of the year. Is your organization ready to take advantage of this popular giving season? If not, keep reading! We know you lead a busy life, which is why we are here to provide you with the proper tips and tools that will ensure that your fall fundraiser sales are wildly successful.

Explain

Let people know what you are fundraising for and what your goals are as a group and individually.

Selling on Social Media

Encourage your sellers to use the supplied social media banners, art, and ads on their personal social media accounts. Create a Facebook group for the exclusive purpose of selling your product and invite friends and family to join.

Selling Over Email

Using the supplied email templates and digital ads, email your contacts asking them to get their fall baking done ahead of schedule!

Selling at the Office

Does your office have a coffee room or an administrative desk? Print out some posters and place them on the tables or at the lobby desk. If you are feeling extra creative, organize a bake exchange and encourage everyone to buy a product or two!

Selling at a Community Event

Check your local community calendar to see if there are any community events during your fundraiser time period. Book a booth to pre-sell your products, or order in advance so that you have product on site. Since most community events will be indoors, offer an activity such as face painting, or colouring to draw in potential customers.

Fall Bake Exchanges

Who do you know who takes part in fall bake exchanges or hosts family gatherings over the holidays? These people in your life will love the idea of not having to search for new recipes during this busy time of the year!

Get the Word Out

Put up posters in your school, arena, sports facility, or community center letting people know about your fundraiser. In-Dey- Go has posters available. Ask about them!

Set Up an Estore

You can easily set up an online estore with In-Dey- Go, making sales quick and convenient.

Does your fundraising need a boost? In-Dey-Go Fundraising is offering an exclusive offer for fundraising coordinators looking to run a more successful holiday campaign.

At no additional cost, you will receive:

• One ebook including tips, tricks, and tools to help support your fundraising efforts
• Social media and email templates for increased sales
• One webinar with a question and answer period
• Digital and print copies of all support documents

For more information, or to register, please email Karla Helm at info@indeygo.com.

You may be thinking, “Now that school is out for the summer, should I really be planning our fall fundraising campaign now?” In short, the answer is YES! Let us explain why.

Foresight Leads to Insight

The summer is the perfect time to start planning and organizing your fall fundraiser because you can take a step back to predict and plan for the future. One of the biggest avoidable mistakes we see in fundraising is coordinators being thrown into a campaign at the final hour, without ample time to plan and prepare. This can lead to a high-stress, overwhelming campaign experience, something we want to help you avoid.

October and November Matter

Whether inspired by the generosity of the season, or the feel-good holiday specials, Canadians always give a little more during the holiday season. The giving trend that starts during the last part of the year is no secret and fundraisers are most successful when delivery happens before December 1st. People want to support others during this time of the year and, for many families, giving has become part of the holiday tradition.

With so many other organizations working to raise funds during this critical time, it’s important that your fall fundraiser stands out against the rest. To help you design your master plan, In-Dey-Go is offering an exclusive offer for fundraising coordinators looking to run a successful holiday campaign.

At no additional cost, you will receive:

• One ebook including tips, tricks, and tools to help support your fundraising efforts
• Social media and email templates for increased sales
• One webinar with a question and answer period
• Digital and print copies of all support documents

For more information or to register, please email Karla Helm at karla@indeygo.com.

Your fundraising plan is a road map of how you are going to execute your fundraiser, and will document how your campaign will get from point A to point B. Writing your plan down is a step guaranteed to improve the efficiency of the campaign. Your fundraising plan should cover the basics, so that everyone on the team knows the who, what, where, when, and why of how the campaign is going to run.

Whether your fundraising goal is to build a new sports field or buy books for the school library or fund the local band, you need to be organized so that nothing is forgotten.

A written plan is a living document. It may need to be changed but having a framework will make running your campaign much easier. Your plan will get everyone on the same page—no surprises, assumptions, or misunderstandings.

5 Steps to Writing Your Fundraising Plan

The following are the basics for planning your fundraising campaign. Keep in mind, these are merely tools and suggestions that can help you run your campaign with more ease and efficiency. These five steps are sure to help you launch a well-organized campaign to achieve your fundraising goals.

1. Goal

Why are you having a fundraiser and what do you hope to achieve? Consider the following:

• The purpose of your fundraiser
• How much money you need to raise
• How you are going to raise it (i.e. Determine number of units each participant should aim to sell to meet the group’s fundraising goals)
• The start and end dates of your fundraising campaign

2. Tasks

What is your action plan? What specific activities need to be done to run your campaign? They may include the following:

• Calling In-Dey-Go – Have order forms sent out
• Scheduling social media
• Making telephone calls and sending emails
• Fundraising events such as an online estore to complement brochure sales
• Meetings and/or email correspondence scheduling
• Determining who can help on delivery day (usually 2–3 volunteers)

3. Calendar

The calendar is a timeline of each activity and when it needs to be done. This can be written on an actual calendar, list, or chart—whatever is most useful for the team. Determine the following:

• Deadlines for each task
• Length of each task
• Lead times for printed materials (i.e. When to order from In-Dey-Go)
• Event dates

4. Assignments

Determine who is responsible for executing each step in your plan.

• Identify assignments by each person’s name, not just role, so everyone is clear on exactly who is responsible for each task.
• Who are the team leaders and go-to people for questions or if problems arise?
• Who are the back-ups in case a team leader cannot be reached?

5. You’re Not Done Yet! Summarize

When your fundraising campaign is over, there is still one step left to do—prepare a written summary of your fundraising results. Document what was supposed to happen compared to what actually happened. Include the following:

• What worked
• What didn’t work
• How much money was raised compared to your goal
• Unexpected problems or opportunities that occurred that impacted your campaign results

Once all five steps are completed, next year’s fundraising committee will appreciate your professionalism and use your plan to launch their own campaign!

We are here to help from start to finish. Give us a call if you have any questions—we answer the phone!

Want more fundraising support? Get started on your In-Dey-Go fundraiser today!

For a limited time, In-Dey-Go is offering an exclusive offer for fundraising coordinators looking to run a successful holiday campaign.

At no additional cost, you will receive:

• One ebook including tips, tricks, and tools to help support your fundraising efforts
• Social media and email templates for increased sales
• One webinar with a question and answer period
• Digital and print copies of all support documents

For more information or to register, please email Karla Helm at karla@indeygo.com.

You are probably a pro on social media. You keep up with the family on Facebook, share your kid’s pictures with your friends on Instagram, source recipes and DIY ideas on Pinterest, and check Twitter for the latest news and local happenings.

But using social media for fundraising is different from using it for personal reasons. You are not just posting for fun. You are trying to get people to take action. Whether you are a part of your organization’s fundraising committee, or a parent whose child is having a school fundraiser, we know that you are busy. For this reason, we want to provide you with as many tools to make your fundraising efforts even more successful. Social media is a great opportunity to find and recruit supporters for your cause. Use some, or all of the following tips to take your fundraising to the next level.

5 Tips to SUCCESSFULLY Fundraise on Social Media

1. Use Images

Social media users love images. They stand out in a newsfeed and tell a story quicker than a few lines of text. Depending on which social network you are using, you may have room for an image and a lot of text (Facebook and IG), or you may have to succinctly craft your message (Twitter).
Attention-grabbing ways to use images on your fundraising posts include:

• Instagram and SnapChat video stories can attract new audiences to your campaign.
• GIFs and Vines are great ways to deliver your message and do not require a lot of skill to create.
• A video explaining the purpose of your fundraiser.

2. Have a Clear Call to Action

What do you want your audience to do, and when?

• Add a link to a page with more information.
• Do not assume your audience knows who you are or about your cause.
• Be clear and direct. Use words that invite action such as click, share, and call.

3. Make Them Shareable

If you want your posts to be shared, make them shareable.

• If it is a Twitter post, limit it to 140 characters.
• Ask. Most people will not automatically share your post, so ask them to please share, repost, or retweet.
• Seek out online influencers and ask them to share your post if you know they are a supporter of your cause.

4. Build Your Brand

What is your fundraiser for and why are you having one? Do not assume your audience knows about your project. When you use social media for personal use, you are connecting with people who personally know you. When you use social media for fundraising, you are reaching out beyond your personal circle to find new audiences.

• #Hashtags give your fundraising campaign a cohesive image across platforms and unify the members of your fundraising team.
• Be different, but recognizable. Do not make your fundraising campaign so unique that people who are already supporters cannot recognize you.
• Colour, slogans, and logos are easily recognizable and memorable.

5. Give Supporters a Purpose

Why is your fundraiser different? How can you stand apart?

• Have a contest.
• Clearly define your goal and deadline.
• Give results. When the fundraising campaign is over, your social media campaign is not over. Your supporters and audience need to know the results of your fundraising efforts and how they can contribute in the future.
• Thank, thank, and thank again anyone who supports your cause and shares your message.

Fundraising using social media is about experimenting and being creative. Just because it has been done before does not mean it cannot be successfully done again. And just because it has not been done, does not mean it will not work now! The key to successfully using social media for fundraising is to put yourself on your audiences’ radar.

Get started on your In-Dey-Go fundraiser today!

For a limited time, In-Dey-Go is offering an exclusive offer for fundraising coordinators looking to run a successful holiday campaign.

At no additional cost, you will receive:

• One ebook including tips, tricks, and tools to help support your fundraising efforts
• Social media and email templates for increased sales
• One webinar with a question and answer period
• Digital and print copies of all support documents

For more information or to register, please email info@indeygo.com